Designed the official St. Pauli Girl Oktobeerfest poster. Came up with the phrase "OktoBEERfest", St. Pauli Girl liked it so much they had it copyrighted, giving them another way to "own" the holiday and reinforce the brand's messaging during the critical Oktoberfest sales season.
St. Pauli Girl Fan-Tasy Photoshoot Sweepstakes
Develop a strategic partnership to add borrowed equity and expand audience reach.
The St. Pauli Girl spokeswoman and her official poster have been true icons of the brand for decades. Becoming the official St. Pauli Girl model is a big thrill, but Pinnacle identified a big opportunity to extend that thrill to lucky consumers. We partnered with Maxim magazine to offer winning consumers a VIP trip to attend the exclusive model Fantasy Photoshoot in Los Angeles.
St. Pauli Girl Beer
Developed seasonal and "Oktobeerfest" promotional POS featuring the St. Pauli Girl spokeswoman, as well as sales force collateral and consumer posters.