Conceptualized, launched and executed the ongoing Facebook presence for McCain Foods. In the first month after launch, attracted 47,000 fans. Developed content calendar, facebook ads, sweepstakes and contests that increased brand awareness, engagement and grew their Facebook fan base
Ellio's Facebook promotions
Facebook promotion that encouraged repeat visits to the site by randomly awarding a prize to fans
McCain Foods/Roundy's Ad Campaign
Co-op advertising with Roundy's Supermarkets highlighting their use of natural ingredients and support for local growers by showcasing the actual farmers who supply Roundy's.
McCain Foods Smilestones Educational Program"
Designed a propriety education program and partnered with pre-schools nationwide to instill good behavior skills in students…rewarding those kids with “Smile-shaped” stickers that were placed on their own S’Milestones tracking poster in classrooms and at home. A teacher’s guide and take-home kit for parents further helped reinforce good student behavior…the perfect way to advocate the brand, increase recognition and deliver purchase incentive coupons for McCain Smiles
McCain Foods “Potato Field of Dreams” Rally Event
Conceived and created successful internal event for kickoff of new product line, including original video, interactive games, custom photo backdrops,signage and email blast invitations
Developed Facebook pages, promotions, internal sales events, co-op ad campaigns and proprietary educational programs for potato and pizza brands