Created POS that reinforced the message that “Game Time is Lime Time” with Corona. The key to branding success is ensuring that no other competitive product could be confused or mistaken with Corona. Integrating Corona’s iconic lime symbol with a memorable theme provides Corona with a true homefield advantage
Corona Beer “LaCasa” Cantina Display
This Corona Beer free standing retail display was designed to be compact and capture consumer attention during the Cinco de Mayo holiday. The POS display won a POPAI award in the best temporary display category
Corona Beer Parrot-Dise Lounge
Summer campaign utilizing Corona's iconic parrots to create the Parrot-Dise Lounge, a merchandisng platform that featured Corona logoed umbrellas, deck chairs, beach towels and cooler as self-liquidating premiums to drive multiple purchases.
Corona Beer “Remember Your First Lime” Valentine's Day
Created a memorable campaign around Valentine's Day using a “twist” on the line “Remember your first time”? That and the heart shaped lime helped to make Corona fun, relevant and appealing for Valentine's day while providing a distinct, competitive branding message.
Developed seasonal and holiday promotional POS, sales force collateral and consumer posters.