Partnered with ConAgra to launch Parkay Fun Squeeze, the first squeezable colored margarine for kids. Created an integrated marketing campaign that featured FSI’s, shelf signage, coupons and an educational activity book based on “squeezing” more fun into learning, eating, playing, shopping and cooking. A Parkay Fun Squeeze “Squeeze Squad” club/contest kept kids brand-engaged throughout the year.
Parkay Talking Tub
Conceived and executed a motion-activated audio shelf talker to gain attention in store. Consumer sweepstakes ads and an FSI also drove brand awareness and purchase. The shelf talker won a Mobius Award for Innovative In-Store POS.
Fleischmann's "Modern Twist" Recipe Book
Designed a recipe book that featured well known chefs creating their favorite recipes with Fleischmann's Margarine. This was a mail-in offer that featured savings coupons and tie-in partner offers in the back of the book.
Created campaigns for new product roll-out, interactive in-store merchandising and educational programming